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Social media changed the world and it also changed how health and fitness is portrayed and promoted among the general population.

It’s time to stop winging it and get to grips with the basics of using social media for your fitness business – a very different proposition to using social media for personal purposes.

Content is the lifeblood of social media. What you put out into the world defines how your business is perceived, so it’s important to get it right. In this short course, discover what to post, and where and when to post it in order to reach your ideal audience and prospective clients.


  • Social media’s place in the fitness industry
  • Different types of content 
  • Online coaching and programs
  • Distribution
  • Creating a funnel effect


An educator with the Australian Institute of Fitness (AIF), Jonathon Ray holds a bachelor’s degree in Sport & Exercise Science. During his career, he has worked in the arenas of competitive gymnastics, personal training, powerlifting and education. During his time in gymnastics he ran a Men’s Artistic Gymnastics Levels squad and worked with the Royal Deaf & Blind Institute and the Minimbah Care Unit to deliver gymnastics programs to special needs populations. While managing a boutique fitness facility, Jono honed his social media skills to effectively market the business. 

Accreditation Fitness Australia – 1 CECs* / REPs NZ – 1 CPDs (*valid until 04/11/2022)
In order to obtain Fitness Australia CECs, this course must be completed by 04/11/2022
Investment $39 members / $49 non-members
Delivery mode Online text and video
PLEASE NOTE: video presentations are delivered online so a fast and reliable internet connection is required
Pre-requisite/s N/A
Approx. duration 5 hours
Assessment Online multiple choice
Access Period You have 12 months from date of purchase to complete this course. A $50 extension fee will be required if you do not complete your course within the allocated time frame. If you wish to obtain the CECs/PDPs/CPDs, you will need to complete the course by the CEC expiry date listed above.

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